22:23 04 November 2018
Android, Google’s mobile operating system used by most smartphones not manufactured by Apple, will soon be updated and one of its features, the Nearby Notification, will be removed on December 6, 2018.
In a post on its Android developer blog, Google explained that the move is due to “ a significant increase in locally irrelevant and spammy notifications.”
Google product manager, Ritesh Nayak, said: "Three years ago, we created Nearby Notifications as a way for Android users to discover apps and content based on what is nearby.
"Our goal was to bring relevant and engaging content to users - to provide useful information proactively.
"Developers have leveraged this technology to let users know about free wifi nearby, provide guides while in a museum, and list transit schedules at bus stops.
"We've learned a lot building and launching Nearby Notifications. However, earlier this year, we noticed a significant increase in locally irrelevant and spammy notifications that were leading to a poor user experience."
Nayak continued: "While filtering and tuning can help, in the end, we have a very high bar for the quality of content that we deliver to users, especially content that is delivered through notifications.
"Ultimately, we have determined these notifications did not meet that bar.